Principles of Management

This course is a part of:

Associate of Paralegal Studies

Bachelor of Science in Legal Studies

Bachelor of Business Administration

Bachelor of Science in Psychology

This introductory course will examine fundamental principles, problems and practices of marketing. The goal of the course is to provide the student with a foundation of marketing principles including product, price, placement and promotion. The course will also emphasize the functions of marketing as they relate to the production and distribution of goods and services that are ultimately purchased by the consumer.

Course Learning Outcomes

• Outline the organizational management structures that are typical of most organizations.

• Assist in the planning and strategic management or organizations.

• Propose methods by which organizational decisions can be made in a wide variety of circumstances.

• Define and explain the concept of entrepreneurship and specific problems that arise in the course of new venture management.

• Describe problems that typically arise during the processes of organizational change and innovation.

• Identify and help solve issues that arise in managing human resources and the behavior of individuals within an organization.

• Propose ideas that would help motivate employees to improve their performance.

• Explain the importance of leadership and influence processes to the performance of organizations.

• Outline the importance of communication in organizations and steps that could be taken to improve the same.

• Prescribe steps that may be taken to improve the managing of groups and teams, the control process and operations, quality and productivity.